Brand Strategist & Creative

I'm Mari, a Helsinki-based brand strategist, creative and entrepreneur. A business mind with a creative soul.

I've spent over a decade at the intersection of fashion, design and business. Along the way, I've built brands, shaped strategies, developed concepts, consulted, created and directed – always driven by curiosity, aesthetics and a belief in the power of thoughtful ideas.

My strength lies in combining strategic thinking, creative vision and commercial understanding. I love turning business goals and customer insights into clear brand direction, meaningful concepts and ideas that not only look and feel right, but drive growth.

People are at the heart of how I work. I enjoy bringing people together, connecting ideas and turning creative thinking into shared direction. I believe the strongest brands are built when strategy, creativity, business and people come together.

When I'm not working with brands, I'm usually exploring my own creative ideas, enjoying a good coffee, running by the sea or spending time with my family.